Privacy policy

Last amended on April 2, 2020

Thank you for using Memorizer!

Data privacy is paramount when using an app that contains personal content. Memorizer is committed to protecting the privacy and security of your data. Our goal is to help you better organize, find and share your memories, while respecting your privacy. That’s why we’ve written this Privacy Policy to provide you with transparency about what we do. This applies to your use of the Memorizer app or other services that Memorizer, a service marketed by 1SPIRE SAS (“Memorizer,” the “service,” “we”), could offer.

1. About us

Memorizer helps you easily store, find and share all your everyday memories. To achieve this, we are working hard at Station F to provide you with the best mobile ergonomics and the best image, barcodes and text recognition technologies.

If you are tired of forgetting the name of the book you read just a year ago, the tricks that make your favorite recipes a success, the restaurants you absolutely want to visit in Lille or Marseille, the name of this bottle of wine you definitely need to have in your cellar… then Memorizer is for you.

And we’ll go further. Memorizer will help you work your memory with your own memories. Life goes by quickly, and in the end we are left with our memories, so let’s protect them!

On Memorizer, your memories belong to you. The only people who will be able to see some of your data will be the friends you selected to have access to all or part of your memories… at your convenience.

Welcome to Memorizer! For a better memory, a better culture, a better life.

2. Important information

When you use our services, you share your information with Memorizer, a service marketed by 1SPIRE SAS. 1SPIRE SAS is responsible for data processing.

To create your account we need your name, date of birth and phone number. They will allow you to login on Memorizer.

Your name is used as an identifier, your date of registration allows us to know if you are of the legal minimum age, your phone number is used to authenticate your account.

Your profile picture will allow you to enjoy a more personal experience with your loved ones.

Memorizer uses access to your photo gallery to make it easier for you to find your memories. You can refuse this access but it allows you to take full advantage of our services and technologies.

To offer you our services, we may have to transfer your information to third parties outside the European Union. More information on these topics can be find in sections 10, 11 and 15 of this article.

We have a data tracking and deletion policy in place, which specifies how long we store your information. As a general rule, we keep the information we collect as long as you actively use the Memorizer app. If you don’t open the app for more than 12 months, we’ll delete most of the data we’ve collected.

If you live in the European Union, you have the right to file a complaint with the supervisory authority of your country of residence. In France, you can file a complaint with the CNIL.

Finally, you have the right to give us instructions on how to process (delete or retain) your personal data in the event of death.

If you want to access your data, correct it, or ask us to delete it, you can send us an email to [email protected] at any time. 

3. Information we collect

We collect three types of information as described in the following articles:

  • The information you provide us
  • The information we can get when you use Memorizer
  • The information we can collect from third parties

4. Information you provide us

When you sign up for Memorizer, you voluntarily share certain information, including your name, email address, phone number, photos, notes, and other data you provide to us. You can also share accurate location data with us using your device’s settings, or through photos. We will also use your IP address, which is used to give your location approximately, even if you do not choose to share your precise position. This will allow you to sort your memories by location.


When you register on Memorizer, you give us a name, date of birth and phone number. During this process,we’ll send you an SMS with a code that authenticates your account (we think this method of verification is both simpler and safer compared to using a password). If you don’t receive an SMS verification code, you can get a phone call.

If you connect your Facebook, Apple, Google or other third-party accounts to Memorizer, we receive information from those accounts (e.g. your friends or contacts), and use it to enhance your Memorizer experience. This depends on the privacy policies or settings of these accounts.

Photo Gallery:

When onboarding on the app (and then if not initially accepted) we offer you to share your photo gallery in order to benefit from The Memorizer technologies of automatic ranking of your memories.

Added photos from the app:

You can also add a memory directly to the app by taking a photo, scanning a barcode or using our manual form. You can also add a note or review.

Address book:

We ask you to share your address book if you wish, so you can easily find your friends who are already on Memorizer. Inviting them then becomes easier. As a precaution only the phone numbers of your contacts arrive at our servers, and this after encryption operations (or technically “salting” and “hashing”). We protect the security of your address book’s data by making it unreadable, so that even internally, no one can access the contents of that data.


You can also provide us with information via the app chat or via email at [email protected].

5. Information we can get when you use Memorizer

When you use a website, mobile app or other Internet service, the generation and recording of information about the Internet and the activity of the electronic network is almost systematic. The same is true when you use Memorizer.

Here’s the type of information we can collect:

  • Use information: We collect information about your activity in Memorizer. For example, about how you store your memories: their categories, topics, whether it’s a screenshot, etc. This allows us to understand what matters to you and customize your experience.
  • Information about your phone: We collect different information specific to your device: battery level, BSSID of Wi-Fi terminals, as well as SSIDs but only temporarily and for statistical purposes, if headphones have connected, phone name, phone model, operating system version, your phone’s ad ID, your app-only identifiers, unique device identifiers, phone language, wire network names, IP addresses and general mobile network information (including mobile phone number). This allows us, among other things, to fix bugs and improve our services. 

6. Information we can collect from third parties

We can collect information that other users provide us about you when they use our services. For example, if another user allows us to collect the contents of their address book on their phone, and you are among their contacts, we may associate the data we collect with other information about you. And for example let you know that a friend has joined Memorizer.

We can also obtain information from third-party sources, and combine it with the data we collect directly through our services. For example, we may obtain information from third parties to help us identify your interests or retrieve your souvenir lists. This allows us to improve your experience and customize it.

7. How we use information

  • We want to offer you the most comprehensive application using the photo gallery and your memories. That’s why we might use your information to:

    • Develop, operate, improve, update and secure our services.
    • Contact you, including by email. For example, we can respond by email to enquiries addressed to our Support (you can also access them through the app)
    • Create statistical studies, track and analyze usage trends. For example:
      • Create a visualization of the most commonly used memories in each region
      • Analyze usage by age group, location, gender
      • Perform statistical calculations, globally and anonymously. We will not disclose your identity.
      • Study metrics on registrations and in usage funnels. Identifying user groups (e.g., countries, users of different types of phones, operating systems, etc.) is part of the more comprehensive studies Memorizer can conduct.
    • Better understanding memory? We develop algorithms to measure, analyze and characterize users’ memory over time. For example, by analysing data, we can estimate if you remember more of a book from its author, a character or the place where you read it.
    • Organization: Memorizer studies how everyone play with their memories (frequency, time spent, etc.)
    • Personalize the Memorizer service. For example, suggesting interests, friends or allowing you to work your memory in the form of a quiz on your own memories.
    • Strengthen the security of our products and services, for example, by detecting and preventing excessive friend requests. And avoid spam.
    • Send you notifications. Of course, if you don’t want to receive them, just turn them off in the system settings. You can also check your notification preferences in the app.
    • Verify your identity, and prevent fraud, or any other unauthorized or illegal activity.
    • Enforce our Terms of Use of the Service and other usage policies.
    • Store information locally on your device, so you can download the app and view content as quickly as possible. 

8. Fundamentals to using your data

As a company based in Europe, we have the right to use your personal data, only when certain conditions are met. At Memorizer we mainly use one of the following four:

  • Contract. One of the reasons we can make use of your data is simply the fact that otherwise we would not be able to provide our services, as described in our Terms of Use. So it’s because Memorizer is an app based on your photos that we need to access your gallery and camera. The app simply wouldn’t work properly without this information.
  • Legitimate interest. Another reason is known as”legitimate interest.” For example, we need to use your data, to provide you and improve our services, protect your information, answer a support question, or help you find friends. An important point about the notion of legitimate interest is that it does not supersede your right to privacy. We rely on legitimate interest only when we feel that the way we use your data does not affect your privacy and seems logique, or if there is an obvious reason to do so.
  • Consent. In some cases, we may ask for your consent before using your data. In these cases, we’ll make sure you can retract, either directly into the app or through permissions related to your phone’s usage. Even if we do not rely on your consent to use your data, we may ask you for permission to access your data: for example for your address book, location data or photo gallery, via your phone’s permissions. 
  • Legal obligation. We may need to use your information to comply with the law, such as during a valid court hearing, or when we need to take steps to protect our users.

9. Transferring your information

Memorizer is a global service. By using our products or services, you authorize us to transfer and store your information outside your country of residence, including the United States, for the purposes described in these rules. The protection of privacy and the rights of the authorities with regard to access to your personal information in these countries are not necessarily equivalent to those of your country of residence.
See the EEA Residents section to learn more about data transfers to and from this region.

    10. Choices available to you about your information

    Our goal is to offer you simple and useful options for personal data. If you have a Memorizer account, many of these commands can be customized in your settings. For example,you can:

    • Change the information in your profile at any time, decide whether you want to make your profile accessible on search engines, or choose whether others can find your Memorizer account using your email address.
    • Link your User account to other services (Facebook, Google, Apple or Twitter). For some services (including Facebook), you can also choose whether or not to publish your Memorizer activity on the service in question.
    • Change the settings of your private memories. Private memories are only visible to you, you can choose to make all or part of these memories accessible to others. For example, you can share a single book or make your entire library accessible.
    • Choose whether Memorizer should be customized for you based on information collected from other websites or apps.
    • Close your account at any time. When you close your account, we disable it and delete your memories from Memorizer, as well as your account data.

      11. How we share information

      We can share information about you as shown below.

      • With other Memorizer users. In particular, we can share the following data:
        • Information about you, such as your name, your friends list, your number of friends, your profile picture, your number of memories.
        • Your non-private memories, only if the user is one of your friends, and you have allowed him to see them, and accurately. You can adjust your preferences at any time on the app.
        • Information about how you interacted with the services, such as the day you signed up, the day you became friends with another user.
        • When you ask someone to be friend, your name, photo, friends in common or even your city; so the person you invite has the information to accept your request or not.
        • Any other information you have agreed to share. For example, when you allow us to access your address book, we may pass on information about you to other users who also have your name and phone number in their address book on their phone.
        • With our affiliates. In other words, we can share information within the 1SPIRE SAS group of companies.
      • With third parties. In particular:
        • With our partners and service providers. We may pass on information about you to the service providers who perform services on our behalf, and to our partners who provide certain services and functionalities, within a specific framework. For example, we share data with security consultants to help us better identify unwanted messages. Some of the data obtained can be collected by third-party suppliers on our behalf.
        • With third parties for legal reasons. We may disclose information about you if we believe it is necessary to:
          • Comply with a valid legal procedure or administrative request, or comply with laws, rules and regulations.
          • Investigate, or even punish, possible violations of the Service’s Terms of Use.
          • Protect our rights, our property and our security or those of users or other people.
          • Identify and correct fraud and security issues.
          • Other third parties. We can also share aggregated anonymized information.
      • With third parties in connection with a merger or acquisition. If 1SPIRE SAS is involved in a merger, sale of assets or shares, a financing, liquidation or bankruptcy, or the acquisition of all or part of the business of another company, we may pass on your information to that company, before or after the completion of the transaction. These are events that happen in the fast-moving world of technology!

        12. Content and integration of third-party services

        Our services may contain links and redirects to third-party sites, or include integrations using libraries related to these services. These services may require you to provide them with information, including personal data. You recognize and accept that Memorizer cannot be held responsible for the way these third parties collect and use your information. We strongly encourage you to read the Privacy Policies of any third-party service you visit or use, including those with which you interact through our services.

            13. How long do we keep your information

            We keep your data for as long as necessary to offer you the Service and to achieve the objectives outlined in this policy. This is also the case for anyone with whom we share your personal information and who provides services on our behalf. If we no longer need to use your information and must no longer keep it to meet our legal or regulatory obligations, we will remove them from our systems or make them anonymous so that we cannot identify you.

            You can also specifically ask us to delete all of your data by contacting us at [email protected].

                14. Control over your information

                It is important to us that you keep control over your information. Below are some of the ways we have put in place for this purpose.

                • Confidentiality of your memories. You can change the status of each memory to make it visible or not to your friends. They belong to you and are therefore private by default. You can change this status at the memory level or at more global levels.
                • Access. We try to let you access most of the information we have about you, and change it at pour convenience. This is essentially done in the profile part and the Explorer part of the app. If you need access to any other personal information we may hold, correct it, or delete it, you can contact us at [email protected]. However, we may ask you for confirmation of your identity or provide us with additional information before you can access or update your information.
                • Correction. You can ask to correct your data. For example if we misclassified one of your memories.
                • Removing. It’s very easy to delete certain information from the app, such as your memories, notes or reviews.
                • Delete the account. We’ll be sad to see you leave, but if you want to delete your account, you can always contact us at [email protected]. You can also do this directly from the app.
                • Restoring the account. If you have asked us to delete your account and you change your mind, you have 30 days to restore it; after that time, we delete your information from our servers. During this time, your account is not visible to other users.
                • Data portability. You can ask us for a full copy of your data by sending us an email to [email protected]
                • Right of opposition. You have the right to object to our use of your data. For most of it, we give you the option to delete them if you don’t want us to use them. For others, you’ll have the option to prevent their use by disabling the feature using it, right in the app. If you want to oppose the treatments of other categories of data, you can write to us at [email protected].

                    15. Children's Data Policy

                    Our services are not for minors under the age of 13. That is why we do not knowingly collect data from anyone under the age of 13. In addition, you must be of the age required by your country of residence to consent to the processing of your data. For example, 15 years in France, 13 in Belgium or Norway and 16 in Germany.

                          16. Transfer outside the European Union

                          We would like to draw your attention to the fact that if your friends are outside the European Union, they will be able to see your information. Also, in the context of data transfers to third parties described in the “How do we share information” section, we can pass your data on to third parties and users outside the European Union, including in countries that do not necessarily have the same level of data protection as those within the European Union. Whenever we pass on your information to third parties outside the European Union, we ensure that adequate mechanisms are in place to protect them, such as the EU-US Privacy Shield or standard contractual clauses. More details in the table below.

                          Objective Type of data Country Recipient Transfer mechanism
                          Data analysis Data on app usage and user United States Data analytics providers Typical contractual clauses
                          Data analysis Anonymized geolocation data. United States Card provider Privacy Shield
                          Data storage All user data United States Storageservice provider Typical contractual clauses
                          Internal communication Chats, texts and images United States Discussion forum provider Privacy Shield
                          Assistance Messages from users United States Provider of support services Privacy Shield

                            For more questions, please contact us at [email protected].

                            Complaint filing? If you live in the European Union, you have the right to file a complaint with the supervisory authority of the Member State where you live. For example, if you live in France, you can file a complaint with the CNIL.

                                17. Changing privacy policy

                                We may have to make changes to this policy. These will then be published on this page. If you continue to use Memorizer after these changes come into effect, you will in fact accept the new policy. If the changes are significant, we may notify you in advance or obtain your consent under the conditions of the law.

                                      18. Contact us

                                      If you have any questions or comments about our Privacy Policy, you can contact us at [email protected]..

                                      Thank you for using Memorizer and full of good memories to all!

                                      Effective April 2, 2020

                                      Last updated April 2, 202

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